As part of the development of the business plan the Mycelio crew, with support of Volterra, participated in one of Catalonia’s biggest popular fairs on mushrooms. Mycelio was a special invite as it was the only cultivator of mushrooms. All other stands had wild forest mushrooms.
The attention of the public for our products was intense but most buyers were still hesitant as to actually buying them. The more known Shiitake and Eryngii mushrooms sold well, while our newly developed Nameko and Lion’s Mane were less demanded. It is clear that breaking into the fresh exotic mushroom consumer market in Catalonia will be challenging.